Syndicated Research

TRU Global Teen Insights Program: Deliverables

Patterned after TRU’s world-famous US Insights Program, TRU’s Global Teen Program offers four fully integrated deliverables:

1. The TRU Study: Global Edition: The centerpiece of the program is a groundbreaking study, based on interviews with more than 30,000 teens in nearly 40 countries (22,000 teens in 25 countries in 2010; 33,000 in 39 countries in 2011).

Because the report is “a living, breathing” document that’s updated throughout the year, it resides in an easily searchable and art-directed format on TRUStudy.com, the client portal. It includes thought-leading insights and easy-to-read summaries and analysis, supported by illuminating graphs and charts. TRU's analysis is conducted in collaboration with our local research partners in each of the participating countries, assuring that you benefit from the lens of our on-the-ground researchers throughout the world. The report is divided into three main sections:

Global Glance™: A succinct, standalone narrative that compellingly weaves together the study's biggest findings and presents the essential commonalities of teens around the world for our multinational audience. From the role of brands in global teen life to how young people use media and technology to their hopes and fears for the future, this concise "white paper" is just what your CMO ordered!
Individual Country Profiles: A concise “chapter” is devoted to each of the participating countries, highlighting teen values, attitudes, lifestyles, consumer and behavior. Easy to route, these chapters are smart, graphical, and invaluable.
Data Charts: Hundreds of data charts on all the key measures—from favorite websites, food and jeans, to what’s in and out, social concerns, sports participation and fandom, celebrities, etc. You name it, it’s all here!

2. The TRU Global Presentation: A TRU-style, immersive in-person presentation is a showpiece event. It paints a rich portrait of today’s global teens, emphasizing what teens around the world share in common, while also recognizing key differences, including those between emerging and developing markets. You’ll learn about The & Generation™ and Brand = Bridge™.

3. Global TRU View®: Four issues during the year of TRU’s famous trend + insights report, created in collaboration with TRU’s on-the-ground research partners throughout the world. This graphical, insightful read keeps you and your colleagues ahead of worldwide youth trends and provides key local-market insights in between annual releases of The TRU Study: Global Teen Edition.

4. Local Market Presentations: A series of four to six webinars each year, featuring highlights of individual markets’ TRU Presentations, conducted live by our research partners around the world. Ask your questions directly of our local experts! All presentations to date have been recorded and reside on TRUStudy.com, including those from: Continental Europe, Brazil, China, India, Japan, and the Middle East.

Client Service: You’ll be assigned a TRU Account Manager, whose role it is to assure that you receive full return on your subscription investment. They’ll keep you constantly informed and equipped with TRU’s latest deliverables. Expect a collaborative, proactive relationship—their job is to make your job easy, by being responsive, strategic, and efficient.