Syndicated Research

Global Subscription Overview

The TRU Global Teen Insights Program provides an indispensable understanding of the new global teen. It's for businesses determined to succeed with young people—who are fast becoming the emerging market worldwide. It's for multinational brands that desire both a global platform for their youth-marketing efforts and the insights to be able to execute with cultural accuracy around the world.

This first-of-its-kind program offers the revelatory insights, intelligence and implications sure to inspire you with ideas to grow your brands now and in the future with youth worldwide. There simply is no other program as comprehensive or as integrated as TRU’s—in terms of worldwide coverage, clear-cut insights, breadth of data, local and global trends. If youth are important to your multinational brand, TRU should be your partner.

What makes the TRU Global Teen Program unique is not only that it’s a fully integrated program, but also that it represents a truly collaborative project among “on-the-ground” researchers across five continents and nearly 40 countries.

Subscription Snapshot

Purpose: To assure that subscribers profit from youth around the world by better connecting their brands to the emerging market—both right now and in the future. To offer clear insights and thought leadership to keep clients attuned to critical market shifts and opportunities by providing ahead-of-the-curve marketing intelligence

Audience: Multinational brands for whom youth are important right now (and, secondarily but also important, as a futures market).

Target Power: The more than half-a-billion teens from the countries covered in TRU’s 2010 Program alone are equal in size to the third-largest nation on earth and the 15th largest GNP. Their combined spend outperforms teens’ own 10 favorite global brands combined!

Participating Market in 2010/2011 (italics denotes new market in 2011): Brazil, Cameroon, Canada, China, Denmark, Egypt, France, Germany, Ghana, Greece, Hong Kong, India, Indonesia, Italy, Ivory Coast, Japan, Kenya, Mauritius, Nigeria, Norway, Philippines, Russia, Saudi Arabia, Senegal, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Tanzania, Thailand, Turkey, Uganda, United Arab Emirates, United Kingdom, United States, Vietnam

Deliverables: Four deliverables comprise an integrated program of insights, data, trends, implications and thought leadership: 1) The TRU Global Teen Study, housed a password-protected client portal; 2) The TRU Global Teen Presentation, an annual exciting in-person presentation of key insights and themes; 3) Global TRU View, the international version of TRU’s famous trends + insight report; and 4) Local Market Presentations: A series of four to six webinars during the year, featuring highlights of key markets’ TRU Presentations, conducted live by our research partners around the world.

Client Service: You’ll be assigned a TRU Account Manager whose responsibility it is to partner with you to assure you’re receiving your ROI by leveraging the program’s deliverables and touchpoints throughout your organization.

Methodology: Varies country-by-country from online to face-to-face, to allow for best research practices and to best provide a representative teen sample within each of the participating countries.

Sample Composition: Nationally representative of each country's teen (12-19) population.

Sample Size: ~ 22,000 in 2010; ~ 33,000 in 2011.

Content: Attitudes and values, lifestyles and trends, media and brands.