Custom Research

Quantitative Research

TRU is experienced in all quantitative data-collection methods. We have developed numerous techniques and quality-control measures that ensure the integrity, accuracy, and timeliness of your quantitative project. TRU adds its unmatched youth expertise in designing your study and in analyzing and presenting your findings.

Because TRU also specializes in qualitative research, your two-phased "qual/quant" study benefits by staying with a single research partner. The same youth-expert who moderated and analyzed your qualitative phase is uniquely able to quantify those learnings.

From concept and product testing to attitude-and-usage and segmentation studies, TRU has conducted a wide range of quantitative studies over the past 25 years.

TRU also brings the added power of our parent company, Research International (RI), to bear on quantitative projects. In fact, TRU has "youth-ified" a few of RI's quantitative products to offer clients proprietary methodologies when it comes to concept testing, innovation, and forecasting. TRU brings in RI's marketing-sciences department as appropriate to recommend and execute statistical analyses to meet the unique objectives at hand.

TRU is an invaluable strategic partner for us... we're so glad we can now rely on you for more than teens.